Goodbye, Etsy?

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I have been an Etsy seller since 2006, but I’m starting to consider whether or not I should keep listing things there. While in the past I sold quite a few things (not a lot but enough that I felt it was worthwhile), there has been a steady decrease over the past couple of years, until I’ve reached the point of almost nil. Continuing to list there is starting to feel like I’d be better off throwing my 20 cents per listing down a wishing well.

Of course, from the beginning, Etsy’s stance has been that its up to you to promote your own work. That’s fine. I’ve never really done any promotion at all, but still somehow managed to sell stuff in the past. I think it’s probably mostly a matter of scale- as Etsy gets bigger and bigger, it becomes that much harder to be visible. They have changed the way search functions a number of times, and you’re supposed to do a bunch of stuff like doing your titles a certain way so they get picked up in search, and tell a clever story in your descriptions and be whimsical and make sure your photos are yummy and do SEO and renew, renew, renew (i.e., more money for Etsy), and on and on…it’s just exhausting keeping up with the latest changes and things I’m supposed to do to make my shop noticeable, and I think I might be over it.

I think Etsy is a great idea and the site was invaluable in helping me get started with selling my art and jewelry. I still love shopping there and supporting fellow artisans, but I’m not sure it’s working for me anymore as a seller. Sure, I could do A LOT more to promote my Etsy shop, but if I’m going to do all that self-promotion work (which I find sort of icky!) then why not just put my effort into promoting my own shop instead of a site where there are millions of other sellers? Google Analytics tells me that my own site is getting about 30x the amount of hits per day that my Etsy site is getting, which is really sad since it’s not like this site gets tons of traffic. There are only so many hours in the day for listing, editing, promoting…

Anyone out there quit Etsy and set up their own shop??? Thoughts, experiences? I’d love to hear from you!

 

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